A Common Sense Approach to Social Media Metrics
Eric Melin, on the Spiral16 blog, presents a “whole-brain approach” to social media metrics. To read the original article, click here The post A Common Sense Approach to Social Media Metrics appeared...
View Article10 Steps for Successful Social Media Monitoring
Maria Agneva from Attensity outines 10 sites for successful social media monitoring: define an objective, decide where to monitor, decide what to monitor, prioritize, develop a plan, involve others,...
View ArticleAlcatel-Lucent Genesys maps out successful social media strategy for enterprises
The Alcatel-Lucent Genesys Strategy encourages enterprises to construct an integrated social media approach built on 4 actions: 1. Listen: Capture and leverage community knowledge to gain valuable...
View Article9 Reasons Why Hotels and Restaurants Should Monitor Social Media and Customer...
Pascal Soucy lists 9 reasons: respond to bad customer reviews quickly, real-time customer satisfaction surveys, competitive information gathering, lead generation and customer engagement, public...
View ArticleFacebook, Apple’s “Walled Gardens” Make Analysis That Much harder for Brands
Jack Neff explains in Advertising Age how, with marketers’ owned media now hosted by social network, attribution analysis is seen as a growing challenge. The rapid shift of web audiences and marketer...
View ArticleAlterian Survey Reveals Brands Undervalue Customer Service Objectives with...
Alterian (http://www.alterian.com) a leader in customer engagement technology and solutions (http://www.alterian.com/products), today announced the results of its Engaging Times Summit survey on brand...
View Article6 Reasons for Monitoring Social Media
This post on the Actionly blog offers 6 reasons: listen and engage with customers, manage your reputation, find leads for your business, monitor your competition, do product research and measure your...
View ArticleThe Marketers’ Guide to Social Media Monitoring
Alistair Leathwood, managing director of FreshMinds Research, explains how social media monitoring can open up new doors for brands to understand their consumers. According to him, in the hands of an...
View ArticleHow to Use Social Media Monitoring Tools for Outreach Marketing
According to Joe Hall in SearchEngineLand, when using social media monitoring tools to aid outreach marketing, choosing your keywords and targeting the right audience goes hand in hand. He likes to...
View ArticleJive Unveils the 18 Social Business Imperatives
Jive Software announced the 18 Social Business Imperatives. These Imperatives identify the 18 critical business functions where Social Business has been proven to produce material breakthroughs in...
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